TOWS matrix is a variant of a SWOT analysis, but focuses in the internal strengths and weaknesses, and the external opportunities and threats that an organisation or business. It can be used to develop strategic internal/external options and is a practical tool to be used within the fields of marketing and administration.
References
Mulder, P., 2020. What Is The TOWS Matrix? Definition, Example And Template | Toolshero. [online] toolshero. Available at: <https://www.toolshero.com/strategy/tows-matrix/> [Accessed 13 March 2020].
Understanding Reebok 